Pricing
Simple pricing for modern optical practices
Pay monthly, or save with annual billing. Annual billing is paid upfront for 12 months and gives a lower fixed yearly price per branch.
All prices exclude VAT unless stated otherwise.
Comparing costs? Read our optical PMS pricing guide.
Founding Practice Offer: from
£79 per branch / month
for the first 12 months
Early practices can join ZenOptix from £79 per branch per month for the first 12 months.
- Limited early practice places available
- Core launch modules included
- No setup fee
- 500 SMS segments per month included
- Demo-led onboarding
- Unlimited users included
Save £70 per branch per month compared with the Practice plan: £840 over the first 12 months, with a bigger SMS allowance included.
Annual upfront payment is available for founding practices. Exact terms are confirmed during your demo.
Choose your billing cycle
Annual plans are paid upfront for 12 months.
Starter
For smaller independent practices
£89 / branch / month equivalent
Billed annually at £1,068/year.
Save £120 per branch per year.
£99 / branch / month
Billed monthly.
100 SMS segments/month
- Core PMS features
- Unlimited users
- Appointments, patients and clinical workflow
- Dispensing, stock and till/POS
- Reporting dashboards
Practice
Recommended for established practices
£134 / branch / month equivalent
Billed annually at £1,608/year.
Save £180 per branch per year.
£149 / branch / month
Billed monthly.
300 SMS segments/month
- Everything in Starter
- Custom SMS sender ID (subject to approval)
- Enhanced reporting
- Enhanced communications controls
Growth / Multi-Branch
For growing multi-branch practices
£179 / month equivalent for the first branch
Billed annually at £2,148/year for the first branch.
Additional branches: £89 / month equivalent, billed annually at £1,068/year per additional branch.
Save £240/year on the first branch.
Save £120/year per additional branch.
£199 / month for the first branch
£99 / month for each additional branch.
Billed monthly.
750 shared SMS segments/month
- Everything in Practice
- Multi-location management
- Branch reporting
- Shared SMS allowance across branches
Enterprise / Custom
For larger groups or specialist requirements
Custom pricing
Annual terms available for larger groups and specialist requirements.
Custom pricing
Monthly or annual terms available.
SMS allowance by agreement
- Multi-branch and advanced requirements
- Commercial discussion
- Implementation planning
Included
All launch plans include the core ZenOptix workflow
- Appointments and branch diary
- Patient records
- Clinical workflow foundation
- Dispensing orders
- Stock control
- Till and POS
- SMS and email communications
- Reporting dashboards
- Role-based access
- Audit-focused design
SMS Usage
SMS usage is billed by segment
Included allowance
Each plan includes a monthly SMS segment allowance.
No rollover
Unused segments do not currently roll over between months.
Additional segments
Extra segments are available when your practice needs more.
Usage visibility
Managers can see usage and delivery activity in reporting.
Compare
Compare plans
Annual billing is available on all paid plans, paid upfront for 12 months.
| Feature | Starter | Practice | Growth | Enterprise |
|---|---|---|---|---|
| Users | Unlimited | Unlimited | Unlimited | Unlimited |
| Branch diary | ||||
| Patient records | ||||
| Clinical workflow | ||||
| Dispensing | ||||
| Stock control | ||||
| Till & POS | ||||
| SMS/email templates | ||||
| SMS segment allowance | 100/month | 300/month | 750 shared/month | By agreement |
| Reporting | Enhanced | Enhanced | Enhanced | |
| Role-based access | ||||
| Audit logs | ||||
| Custom SMS sender ID | — | |||
| Multi-branch reporting | — | — | ||
| Support | Included | Included | Included | Tailored |
* Custom SMS sender ID is subject to approval. All prices exclude VAT.
FAQ
Pricing questions, answered
Yes, prices exclude VAT unless stated otherwise.
Yes, pricing is primarily based on practice branches/locations.
Unlimited. Every plan includes unlimited users, so pricing does not change as your team grows. Add reception, dispensing, clinical and locum staff without a per-user fee.
Yes. Annual billing is available and is paid upfront for 12 months. Annual plans use fixed annual prices that reduce the yearly cost compared with paying monthly.
Annual billing is paid upfront for 12 months, but we show the monthly equivalent to make it easier to compare with monthly billing.
No. Annual pricing is a fixed commercial price controlled by ZenOptix, not a public coupon or checkout discount.
Yes, ZenOptix is suitable for independent practices and can grow with additional locations.
Plans include a monthly SMS segment allowance. Additional usage can be added separately.
No. ZenOptix is currently demo-led, so we can understand your practice setup and confirm the right plan before onboarding.
Yes, ZenOptix is designed for multi-location optical practices.
Annual payment is available for founding practices. Exact founding offer terms are confirmed by ZenOptix during the demo and onboarding process.
Yes, the founding offer is intended for early practices joining ZenOptix.
Find the right ZenOptix plan for your practice
Book a demo and we'll walk through your branches, workflows and launch requirements.